World Alzheimer’s Day 2023: Challenging Stigma and Raising Awareness

A hand holding a small globe.

Every year, September marks a significant global campaign known as World Alzheimer’s Month, organised by Alzheimer’s Disease International. This initiative aims to unite people across the world to challenge the stigma surrounding Alzheimer’s disease and all forms of dementia. The campaign brings attention to the importance of public awareness and understanding of these conditions.

Raising Awareness and Changing Perceptions

Despite the prevalence of dementia, many individuals still hold misconceptions that it’s a normal part of aging. World Alzheimer’s Month addresses this issue head-on. By fostering public awareness campaigns, it seeks to change these perceptions and enhance existing knowledge about Alzheimer’s disease and dementia.

Theme of 2023: Never Too Early, Never Too Late

This year’s theme, ‘Never too early, never too late,’ emphasises the significance of recognising risk factors associated with dementia and taking proactive steps to reduce those risks. With the number of people living with dementia expected to triple by 2050, the campaign underscores the importance of risk reduction in delaying or potentially preventing the onset of dementia, including for those who have already been diagnosed.

World Alzheimer’s Day: 21 September

Within the framework of World Alzheimer’s Month, World Alzheimer’s Day takes place on 21 September each year. This day serves as the focal point of the entire month, marked by various activities such as memory walks, fundraisers, and awareness campaigns hosted by Alzheimer and dementia associations globally.

ADI’s Role and Reports

Alzheimer’s Disease International (ADI) plays a crucial role in coordinating the campaign. ADI releases its annual World Alzheimer Report on World Alzheimer’s Day, discussing key aspects related to dementia. The campaign’s materials and toolkits are distributed to member associations and organisations to facilitate events and activities throughout the month.

Getting Involved and Making a Difference

Participation in World Alzheimer’s Month is open to everyone. From sharing social media messages to engaging in local Alzheimer’s or dementia association activities, individuals can contribute to raising awareness. By coming together, sharing experiences, and promoting understanding, the campaign aims to drive positive change for those affected by dementia.

Join the global effort to challenge stigma, raise awareness, and promote understanding of Alzheimer’s disease and dementia during World Alzheimer’s Month this September.

You can find out more about World Alzheimer’s Month at Alzheimer’s Disease International.